When we ask ‘What is folk horror?’ we’re grappling with a problem of categorisation. We want there to be simple rules and neat boxes. But in the murky world of genre, those do not exist.
There are many well-argued attempts to define folk horror, running in length from a single sentence to hundreds of pages of dense academic prose.
What’s fascinating to me is that whichever definition you place in front of people, their immediate reaction will be to try to break it:
“Oh, so by this definition To The Manor Born is folk horror?”
My instinct is to find this infuriating: that thing is obviously not folk horror, and you don’t want it to be folk horror. You’d be disappointed if I sold you a box set of folk horror films that turned out to contain Dawn of the Dead and The Texas Chain Saw Massacre, right? Even if it wouldn’t be that difficult to construct a clever argument for their inclusion.
I guess I expect the thought process to be:
This thing feels to me as if it might be folk horror.
What tests can I apply to see if/how it might fit?
I was right/wrong! That’s interesting.
Rather than:
These tests exist.
What’s the oddest shaped item that I can put through these tests that will pass?
I get a medal for being cleverer than the person who devised the test.
Talking about this on BlueSky the other day another thing that occurred to me is that people are sometimes eager to broaden the definition, or to squeeze in a particular favourite film or book, because they think the folk horror label is a mark of quality, rather than simply a way to file media. (On a shelf, or in your brain.)
Perhaps we’ve been trained to think this way by other definitional debates: punk is better than not punk; indie is better than not indie; craft beer is better than not craft beer. (None of these are true either.)
I think it’s fine for the definition of folk horror to be quite narrow. I think it’s fine for things to fall outside of it, especially when there are alternative, more accurate, often overlapping labels that might fit better.
For example, I am baffled by the repeated suggestion that The Stone Tape is an example of folk horror, but I’m quite comfortable with it being described as ‘hauntological’ or an example of ‘English eerie’. Or just as a ghost story, for that matter.
For a few years, though, the folk horror label has carried value as a sales tool. Publishers were looking for folk horror to publish; producers wanted to produce films that could be marketed as folk horror.
In that context, maybe it’s understandable that people would want to fight to get their thing inside the tent.
A test I’ve often applied in conversations about genre or category (I’ve done it above, re: Dawn of the Dead) is this:
Would someone be confused if they liked a quintessential example of folk horror (say, The Wicker Man), asked for a recommendation, and I pointed them to [media product X].
There’s a lot of debate about whether Witchfinder General really fits into the folk horror genre, for example, and I can imagine people who didn’t know the backstory being baffled by it as a ‘Now watch…’ recommendation. While others might say, OK, I get it, I see the connections.
But partial matches and fuzzy edges are OK, too.
Genre categorisation helps us triangulate and facilitates discussion. Items can sit in multiple categories, or move categories, or sit on different shelves in different people’s mental models.
It’s cowardice, isn’t it? That instinct that draws horror fans to old movies; camp, arch, silly films; and contemporary films set in the comforting warmth of the hand-knitted past.
The word ‘cosy’ has become an irritating background note in conversations around horror fiction.
It’s usually spoken about as a specific subset of work in the genre that offers “that happy ending, or low stakes”, as explained by Agatha Andrews on the podcast Books in the Freezer on 30 May 2023. It’s perhaps about friendship and love more than it is about cruelty.
But beyond that explicit cosiness, there’s an implicit cosiness baked into much of the genre.
Few consumers or fans of horror like to think of themselves as craving cosiness. Horror is edgy, grim, and dark. It’s for kids who don’t fit it and, like, see the world differently, man.
Horror critics speak approvingly of horror films as ‘disturbing’, ‘harrowing’ and ‘unflinching’ – ordeals through which we put ourselves, tests of our mettle, proof of our resilience in the face of fucked up shit.
In practice, however, we don’t want to be disturbed or harrowed. We want to be able to flinch. So, we protect ourselves with a range of distancing factors:
1. Time. Stories set or written in the past are less threatening than those which are strictly contemporary.
2. Geography. If the setting is physically distant from us – Texas, Italy, deep space – we feel safer.
3. Realism, or its absence. Freddy Krueger might be mean, and the Nightmare on Elm Street films might be gory, but they’re also close to being fairy tales.
4. Personal experience. We all know what will feel like salt in our own psychological wounds and can choose to avoid it.
5. Topicality. Difficult topics become less difficult when they’re no longer live; nuclear war was less scary in 2003 than in 1984.
Don’t look away
The 2020 film His House (dir. Remi Weekes) is about as far from cosy as I can imagine. It’s about a couple, refugees from South Sudan, who are dumped in a council house on an estate in England. The house turns out to be haunted by those they left behind on the gruelling journey.
It is set now. It is set in the UK, in a landscape I recognise. Remove the ghosts and it is an example of brutal social realism.
With its narrative about war, the danger of small boat crossings on the English Channel, and the vicious heartlessness of the UK asylum system, it could not feel more topical.
And, though I had it easy compared to these characters, the setting and sense of poverty reminded me uncomfortably of my own childhood – of scraping by with bugger all, constantly on edge.
I admired it, and am glad to have seen it, but cannot say I enjoyed watching it. At various points I actually felt the beginnings of a true panic response.
That’s what horror writers often believe they want to achieve, or to evoke. In reality, however, for the consumer of horror, the effect desired is more often a shiver, a pleasant thrill, or perhaps even a giggle.
I have a colleague (a woman, very politically aware) who talks about 1980s slasher movies as ‘comfort viewing’.
These are films in which one person after another is brutally murdered, often in graphic, gory detail; these people are often young, often female; and the feel of the films is often distinctly grimy.
But they are generally so over the top, so ridiculous, and so clearly set in another time (the 1980s) and place (Everytown USA) that, for British viewers, they’re a reassuring arm’s-length away from real fear. They make us jump and gasp but they rarely stay with us, or haunt our dreams.
That distance only increases when modern filmmakers or writers recycle slasher tropes and evoke the idealised Spielburbian settings of our collective childhoods. In Stranger Things or Fear Street Part One: 1994, both on Netflix, there’s an added layer of retro kitsch, or ironic detachment.
‘Trauma dumping’
A lot of contemporary horror fiction, or weird fiction, is inspired by the authors’ personal, physical or mental trauma.
Modern short stories are often ‘about’ some raw, real personal issue, such as child abuse, depression, racism, chronic illness, or gender transition. Or big, pressing existential problems like climate change.
They force us to confront complex, difficult subjects to the extent that reading for pleasure can feel like watching the news through a fictionalising filter, or listening to a deep, painful confession.
By turning them into fantastic stories, the authors are giving us a comfort blanket – a tiny degree of cosiness. But is it enough? For many readers, the answer is, no. It still feels too much like homework.
Or, to put that another way, they are often more enjoyable for the writer to write than for the reader to read.
(And I say this as someone who cannot stop writing stories attempting to process my own experiences of childhood poverty, often without intending to do so at all.)
Tweed, jerkins and knitwear
When I think of ‘cosy horror’ my mind leaps to M.R. James. His stories often have historic settings – they are set decades before they were written – and their revenants are older still. Now, in addition, we have more than a century of additional distancing. The tweediness of Edwardian prose tells us that we’re perfectly safe.
You might argue that James’s stories present eternal, subconscious fears: loneliness, unresolved sexuality, child murder… This is true. ‘Lost Hearts’, for example, certainly gave me shivers, as did its 1970s BBC TV adaptation.
At the same time, the way these stories are framed as fireside yarns in the original texts, or as ‘ghost stories for Christmas’ on TV, offers us a protective shield.
Similarly, I prompted some disagreement on Bluesky when I argued that folk horror is an essentially cosy sub-genre. As the filmmaker Paul Duane observed in response, folk horror often deals with “harsh” themes.
Equally, however, most of the best known examples are now viewed through a fog of 1970s film grain with half the cast in literally cosy vintage knitwear (dark Hygge) or 17th century jerkins and buckled boots (heritage horror).
Because that patina is part of the texture of folk horror, modern takes on this sub-genre are often also set in the past, as is the case with Starve Acre or Robert Eggers’s The Witch.
We get people in wigs discussing old news, with perhaps the odd talking goat or immortal rabbit to remind us that, by the way, none of this is real.
Even better, or more cosy, are Hammer films, and those from similar British studios such as Amicus. Does anybody watch these expecting to feel scared?
We might feel a little unnerved, perhaps, by the occasional striking image, or be made uneasy by the sexual politics. But more often, our reaction is to laugh at the big performances, at the Home Counties playing dress-up as Transylvania, and at blood as red as primary school poster paint.
The zombie apocalypse is another strong example of a cosying mechanism. These are really visions of our world post-plague, post-apocalypse, which give us a safe space in which to ask: could I shoot my neighbour in the head if they came for my resources, or threatened my tribe?
Anyway, enough of all that. I’m off to escape the horrors of the modern world in the warm embrace of a silly, colourful film in which a pair of binoculars fire spikes into someone’s eyes.
You know, in a cosy way.
This piece first appeared in issue two of the General Witchfinders zine. Issue three is out shortly and features a new short story by me called ‘We Have Always Battled Monsters in this Castle’.
The inspiration for this story should be pretty obvious: British films with titles that begin ‘Night of the…’
That is, Night of the Demon from 1957 and Night of the Eagle from 1962.
The hero of the story is pretty obviously based on Dana Andrews, Brian Donlevy, Macdonald Carey, and other American actors who washed up in Britain when their careers began to founder.
Lots of low-budget British B-movies of the 1950s and 1960s have American stars looking bleary-eyed and rumpled round the edges, taking whatever work they could get.
A poster for 1962’s Night of the Eagle.
The story was also prompted by conversations with my pals Jamie Evans, Rory ffoulkes and Stephen Graves, at various points, about the extent to which folk horror is ‘played out’.
I wanted to have a go at writing a folk horror story which hit all the prescribed beats while also presenting some new images and ideas.
What are those prescribed beats? I don’t want to spoil the story but let’s just say that I think The Wicker Man is prime folk horror and Witchfinder General isn’t, really, despite its place in the canon.
Also in the mix were my memories of visits to Tewkesbury and Lübeck, which both have intriguing networks of alleys and courts – survivors of mediaeval street patterns. Tewkesbury also has its old Mythe Road – what a street name!
This story shares the name of its setting, Newhamstead, with another story in the collection, ‘British Chemicals’. As I said in the post about that piece, I’m not sure if they’re the same town or not. But I would be surprised if I don’t use the name again, when it feels right.
The idea of a village being absorbed into a post-war new town appealed to me because I’ve spent quite a bit of time thinking about new towns.
Finally, I should also admit that a significant inspiration – almost the spark for the story – was an American on Twitter sharing their astonishment the first time they heard a British person say, completely in earnest while offering to pour tea: “Shall I be mother?”